Based on various studies, Brazilians are among the cleanest people in the world—they typically take at least two showers per day! One of the best compliments you can receive from a Brazilian is: “Nossa, que cheirosa/o!” which means, “Wow, you smell sooo good.”
Why is hygiene so important to Brazilians?
The origins of Brazilian cleanliness aren’t entirely clear, but some believe it stems from Indigenous practices. Indigenous peoples, often living near rivers, were accustomed to using water daily for bathing, a habit that may have persisted through generations. Additionally, Brazil’s tropical climate, with its high temperatures, likely contributed to the cultural emphasis on staying fresh and sweat-free.
In Europe, cultural differences have influenced hygiene standards and habits. Historically, Europeans often relied on heavy perfume to mask odors instead of regular bathing—a well-known example being France in the 18th century. Even today, some people believe that not showering daily and using excessive perfume is acceptable. However, in a shared society, especially in social dancing, and even more so in Forró, where closeness is key—good hygiene is essential. Here’s a friendly reminder: take a shower first, and if you’d like, add a touch of perfume afterward. Freshness always comes first!
Beyond that, Brazilians prioritize self-care and preventative health practices. Those with access to medical insurance often get annual check-ups, and dental health is a significant concern. Visiting the dentist at least once a year for a check-up and cleaning is common, reflecting the value placed on a bright smile and fresh breath.
What about Forró?
If you’ve been introduced to Forró by a Brazilian, you’ll quickly notice that the “smelling good” rule applies here too! At Forró events:
- The toilets are clean.
- People are cheirosos (smelling good).
- When people sweat a lot, they often change their shirts, use deodorant, or carry a towel to freshen up.
- Many have mints, chewing gum, or even toothbrushes and toothpaste to keep their breath fresh.
For Brazilians, cleanliness isn’t just about looking good, it’s about feeling good and showing respect to others.
By the way, remember: less is more, there is no need to jump into a pool of perfume to be cheiroso/a.
What should we do?
As I’ve mentioned in a previous article, we’re all different, and our bodies work uniquely. Our scent can change depending on what we eat, hormonal or metabolic conditions, or even the time of year. It’s important to listen to your body and understand it better.
Extra tip: Find at least one Forró friend you trust who can honestly tell you if something seems off. 😉
In summary: Respect Brazilian culture, respect others, and follow basic hygiene practices, like washing your hands after using the restroom (thank you, Dr. Semmelweis!).
And most importantly…
…be cheirosa/o!
Maria Luisa Candellieri, sex educator and forrozeira.
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